Using trending audio in your Instagram Reels & TikTok’s isn’t ground breaking or new advice. However as I’m scrolling, I can’t help but notice the general approach to utilizing trending audio in your videos isn’t particularly serving your goals.
Since it’s rise to fame, TikTok has started to infiltrate the social media market. Their milestone of 800 million users is no small feat, and more importantly it shows that their growth is increasing exponentially. To put this into perspective, only 8 years ago they didn’t exist at all!