The Case Study Of
Sequoia Fredericton

Early 2021, The Owner Of Sequoia Fredericton Received The Opportunity To Purchase 100% Of The Business, Making It Fully Her Own!

Already Having Established A Name For Her Store In Downtown Fredericton, The Owner Knew She Wanted To Hang Onto The Sequoia Name, Yet Transform The Other Aspects Of Her Brand & Physical Storefront To Coincide This Exciting Milestone In Her Business.

We Worked Hard On Crafting A New Brand Presence That She Could Feel Proud Of, And Then Helped Merge That Vision With Other Local Vendors To Bring This Transformation To Life!

Here’s how Dearing Media Transformed Her Brand & Business!


Fresh Website

Designed & Developed A Brand new website for Sequoia Fredericton built through Shopify. The main goal was to make purchasing products online accessible & reflect the rebrand.

Business Branding

Transforming Sequoia Fredericton Intro A Fresh, Modern & Holistic Presence Virtually & In Person! Includes Merch, Signs, Community Collabs & More!

Event Planning

Hosting A Grand Opening Party During A Pandemic Is No Joke. That’s Why We Coordinated Designated Times For Fredericton Influencers To Check Out The Freshly Renovated Store Front!

Vendor Coordination

There’s A Lot That Goes Into A Rebrand, Especially If You’re Also Renovating! It Was Important To Us To Ensure We Sat In Meetings With Various Vendors To Ensure The Overall Vision Of The Brand Was Consistent.