Think of your Instagram Bio as your virtual elevator pitch. Short, sweet & to the point. In this blog post I break down seven tips to help you get the most our of that first impression!
Tip #1: A Searchable Name
Aside from your Username, your Profile Name is one of the only searchable aspects of your bio.
It may be tempting to just throw in your name or business, however I challenge you to use key words to help drive new traffic.
Tip #2: Add Your Pronouns
Instagram now allows us to add our chosen Pronouns to our profiles without taking up any bio space!
If you’re comfortable sharing, consider setting your Pronouns on your profile.
Tip #3: Establish Your Category
Your category helps tell Instagram & your potential followers, what type of content, or niche you’re in.
You only have a few seconds to engage a potential new follower when they land on your page. It’s important to be clear.
Tip #4: Mission Statement
Though not mandatory, the first line of your written Bio is your first chance to hook a potenial new follower & let them know rightaway if you can provide value to them.
Phrases like “I Help…” “I Solve…” Are Great Ways To Start!
Tip #5: Contact Information
Certain features, like the email button, are not accessible on the desktop version of IG.
For that reason I recommend having your email written directly in your bio for easy access for brands/businesses who may want to work or connect with you.
Tip #6: Call To Action
The final line of your bio should be your Call To Action. This is your chance to tell the viewer what action you would like them to take next.
Ex – “Grab My Freebie Below” “Sign Up For My Free Masterclass” “Book Your Appointment” “Join Our Free Online Community”
Tip #7: Link In Bio
Now that you’ve told the reader what you want to do next, you need to make sure you have it set up for them to easily do so.
You can put a direct link, or use an app like Linkin.Bio, Milkshake or Linktr.ee – that allows you to create a landing page of links.