If you’re an influencer, business owner or marketer, then content creation is a crucial part of your job.
In today’s digital age, content is king – and that means you need to be producing high-quality, engaging content on a regular basis. But crafting killer content can be time-consuming and difficult – which is where content creation tools come in.
These tools can help you streamline the content creation process, produce better results and free up your time to focus on other important tasks. So what are the must-have content creation tools?
Here are 10 that every influencer, business owner and marketer needs in their toolkit.
1. Phone With Decent Camera
I’m often asked what kind of equipment I use to create my Instagram content. While you don’t need an amazing camera to shoot great photos, you will want to invest in a phone with a decent camera.
I currently use an iPhone 12 Pro and it has been amazing. It’s my first iPhone and I’ve had it for about a year now. The camera quality is fantastic and it has so many features that I love. Plus, it’s super durable which is important since I’m always on the go.
If you’re looking to up your Instagram game, I definitely recommend investing in a good quality phone.
2. Ring Light
Lighting is key! I like to use a mix of natural light and a ring light. Natural light is obviously free but sometimes you need a little extra light to get the job done.
That’s where a ring light comes in handy. It allows you to illuminate yourself and also provides a base for your phone so you don’t have to balance it precariously on something.
Ring lights are relatively inexpensive and can be found basically anywhere nowadays. Or, you could invest in a bigger, higher quality one if you want.
Either way, lighting is an important element in creating great content.
3. Backdrop
I’m a big believer in investing in your brand, and that includes your Instagram aesthetic. I’ve found that one of the best ways to do that is to purchase a backdrop in your brand colour.
I live in an apartment building where I can’t paint the walls of my unit, so I was finding it difficult to create content because I didn’t have designated spaces for it.
That’s when I decided to invest in two fabric backdrops – one is a tapestry from Red Bubble and the other is a bed sheet from the Great Canadian Dollarstore.
Not only do they help me to create cohesive content, but they also make my apartment look way more stylish.
If you’re struggling with creating consistent content, I highly recommend considering purchasing a backdrop.
4. Professional Microphone
Microphones are essential for anyone wanting to create high-quality content for Instagram.
When I first started using TikTok, I couldn’t figure out why my voice would be drowned out by the audio, no matter how I adjusted the levels.
It wasn’t until I started editing my videos outside of the app and recording a separate audio track with my Blue Microphone that I was able to solve the problem.
I use a Blue Microphone to record all my voice overs for my videos. The Blue Microphone is a professional-grade microphone that picks up sound really well. I highly recommend it for anyone looking to improve the quality of their content.
5. Canva
Canva is my ultimate go-to tool for keeping my branding consistent online. I like to dub it as the easy-to-use online Photoshop.
I truly use Canva every day to create Graphics & Videos for myself and my clients. It allows you to set up your brand kit as well as access a huge stock library.
If you want to get really fancy, you can even animate your designs! Talk about a powerful little tool.
Whether you’re a seasoned pro or just getting started with design, Canva is definitely worth checking out.
6. Adobe Premiere Rush
When it comes to editing my videos, I like to have as much control as possible. That’s why I prefer to use Adobe Premiere Rush instead of the built-in editing tools on TikTok and Instagram.
With Premiere Rush, I can fine-tune every aspect of my videos, from the color grading to the audio levels. I can also add in text and additional graphics, which gives my content a polished and professional look.
Best of all, Premiere Rush is very user-friendly, so even if you’re not a professional editor, you’ll be able to create great-looking videos with ease.
So if you’re looking for more control over your content, definitely give Adobe Premiere Rush a try. Trust me, it’ll be worth your time!
7. Notion
I’m a big fan of using tools to help me work more efficiently and get more done in less time. That’s why I was so excited when I discovered Notion.
Not only is it an incredibly powerful tool, but it’s also very user-friendly and easy to use.
I use Notion to create my Content Calendars, and it has made my life so much easier. I can easily create Kanban-style boards, and I can also sort the same information to formulate calendar versions & more.
Not only that, but I can also share my Content Calendars with other people, which is incredibly helpful when working on collaborative projects.
8. Meta Business Suite
Meta Business Suite, which has been a lifesaver in helping me to schedule my posts.
Prior to using this tool, I was paying for a separate scheduling app, which was becoming quite expensive. With Meta Business Suite, I am able to schedule the majority of my posts for free, which has saved me a lot of money.
In addition, the tool is very user-friendly and has helped me to streamline my content creation process.
Overall, I would highly recommend Meta Business Suite to any influencer who is looking for a cost-effective way to schedule their posts.
9. Descript
I’m always on the lookout for tools to help me create content that stands out from the crowd.
One of my recent favourites is Descript, which allows me to customize my video captions to match my branding. I can choose from a wide range of fonts and colours, and I even have the option to animate my captions.
This has been a game-changer for me as it helps increase the rentention of my viewers.
10. Link In Bio
If you’re an influencer or content creator, then you know that having an engaged audience on Instagram is key to growing your personal brand. But what many people don’t realize is that your link in bio is a powerful tool that can be used to drive traffic to your website and increase conversions.
By leveraging your link in bio, you can direct traffic from Instagram to your website, even if they don’t click on a specific link.
By building a custom Link in Bio page on your website, you can showcase all of your links in one place and make it easy for your audience to find what they’re looking for. Thus increasing website traffic.
Experiment With Tools
As you can see, there are a number of powerful content creation tools available to help you streamline the process and produce better results. So don’t be afraid to try out a few different tools until you find ones that work best for you.
And most importantly, don’t forget to have fun with your content – after all, it’s supposed to be enjoyable!
If you have any questions or comments, please feel free to leave them below. I would love to hear from you!
Happy Creating!
